nvcble

  “What do you do?” is a common question I still don’t answer. It’s a bit complicated to tell when you are an Advertising graduate. Easier said maybe if you say you are a Mass Communications graduate. Even my grown-up sons still ask me what my course was to my business.  Proudly, I belonged to a bunch (about 40) of UP Fine Arts Visual Communication - Advertising Major graduates in 1990. That year, when our arduous individual theses were finally hurdled. Then where to? Most marched on to major ad agencies like JWT, McCann, O&M, DDBO, Grey, and so on. I chose to go to Binondo, then a financial center far from Makati.   I wanted to learn from the small agencies and probably move up. So I thought. We were trained in college on the Ad Agency Creative Process and honed it upon working. We were expected to be adept in graphic design, illustration, copywriting, PR, photography, videography, animation, art history, and marketing. Unlike now with the new generation, Integ...