Think?
Think again. I often wonder how fellow ex-creatives(ad agency zombies) would have kept their sanity in check. It just got into me how the 90's ad agency work was full of lull, energy, deadlines( succinctly called deadballs), processions, interpretations, presentations, cuss n thrash, boss talk, bull sessions, TQM's, endless brainstorming, reprimands, beer, and more beer.
The early 90's saw the emergence of computers lording over manual advertising jobs in the Philippines. An obscure ad agency in Binondo was my first. On my second month they ordered two Apple Macs and the whole Art Department was on vulture mode. Pagemaker, Photoshop were tops. The airbrush room turned into a dart room. Laser typesetters changed manual typesetting overnight. Storyboards got wicked. Photography was also being redefined from manual. Friday nights, we mastered our sober and older creative seniors on the tech evolution stomping into advertising that was slowly to become the new landscape. Eventually, it was the twilight of manual artworks, photography, layouting and design.
How I survived tireless conceptualization for tri-media requirements and deadlines is still something hard to comprehend until now. I can't imagine having to have worked on a car launch ad campaign in the morning, think of a brutal head for a cough syrup just before lunch, brainstorm for a restaurant concept by 3 o'clock and whip up a jingle for a men's wear to beat the day. An almost daily occurrence, it was mad. Labor of love we did.
Fast forward 2011. One thing good while staring on this screen is I get to visit http://www.dailymotion.com/ . And I'm still thinking. haha ha
The early 90's saw the emergence of computers lording over manual advertising jobs in the Philippines. An obscure ad agency in Binondo was my first. On my second month they ordered two Apple Macs and the whole Art Department was on vulture mode. Pagemaker, Photoshop were tops. The airbrush room turned into a dart room. Laser typesetters changed manual typesetting overnight. Storyboards got wicked. Photography was also being redefined from manual. Friday nights, we mastered our sober and older creative seniors on the tech evolution stomping into advertising that was slowly to become the new landscape. Eventually, it was the twilight of manual artworks, photography, layouting and design.
How I survived tireless conceptualization for tri-media requirements and deadlines is still something hard to comprehend until now. I can't imagine having to have worked on a car launch ad campaign in the morning, think of a brutal head for a cough syrup just before lunch, brainstorm for a restaurant concept by 3 o'clock and whip up a jingle for a men's wear to beat the day. An almost daily occurrence, it was mad. Labor of love we did.
Fast forward 2011. One thing good while staring on this screen is I get to visit http://www.dailymotion.com/ . And I'm still thinking. haha ha
