Brain-Piqued

"Something that will tower over Buendia" (1994)

And again. It was bouts of alcoffee just to come up with deadline-beating drafts for a creamy list of clients. One time, a Taiwanese client wanted to put up a condo tower along Buendia Avenue in Pasay City. Soon enough the marketing brief was crafted. The job order was to come up with a condo name fitting for its target market. 4 days.

Came up with hundreds of names. Eleventh-hour crams. Days. Nights. Flame-throwers. Creative Department brainstorms. Nothing. 

Presentation day comes. Client seems unsatisfied. Pale Pilsen.

Patient client goes, "How about something... a name that will tower over Buendia?" Okay. So I flatly surrender to my hunger and prune him with, "Okay. Buendia Towers?"

In 3-2-1 the client's squinty eyes turn oval and quickly rolls up sleeves with "I like it! That's it. BT. Buendia Towers!".

Soon, a late Chinese food buffet at Martin's.

What? After all those days and client approves a simple, tasteless 2-word name in a jiffy? Yes. 

And so the journey of being a slave-writer began. On this day.


Lesson learned: Capitalism betrays creatives.


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